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123 Reg have registered over 3.5 million domain names and over 1 million UK websites use their services every day, making them the largest provider in the UK. They have been working with WeTeachCRO as full-service optimisation customers since January 2017.

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CHALLENGE

123 Reg placed a big emphasis on driving incremental revenue through their CRO programme.

They came to WeTeachCRO so we could provide them a managed CRO service from hypothesis generation, to implementation and analytics.

APPROACH

WeTeachCRO provided 123 Reg with a dedicated CRO consultant and web developer pair

Learning the intricacies of such a large business was going to be key to driving the incremental revenue they needed.

Since starting work together in January 2017, testing has expanded from the traditional UX-focused approach to a clear understanding on the big commercial growth levers in the business from new customer acquisitions to upsell and cross sell in the order process. The team are now working on complex commercially-focused optimisation backed by their shared knowledge on driving incremental revenue for the 123 Reg business.

ROI

“WeTeachCRO’s strategic planning is exhaustive and their developers show exception attentional to detail; and really pleased with the ROI we are generating.

39:1

Annual return on investment

Group Director, 123 Reg