People-Centric Problem-Solving – The End-to-End Guide

People-Centric Problem-Solving is a concept we have uncovered over years of running CRO programmes; you can read more in our previous post on our route to discovery, but in this post we want to discuss how we turned a theory into a problem-solving approach. Knowing that people are at the heart of problem-solving is only half the battle – knowledge and recognition alone won’t actually solve the problem! Let’s start with the basics of the […]

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CRO as People-Centric Problem-Solving

I run a specialist Conversion Rate Optimisation agency and CRO is a great industry to be in. It is perched beautifully on the boundaries of creative, technical and numerical disciplines and offers a multitude of opportunities for developing skills. But it is also somewhat limited in its application. For the most part, it is associated with running AB tests on websites or apps and therefore is seen as a digital industry. And without pooh-poohing that, […]

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