You wouldn’t leave a bricks and mortar shop unchanged for Christmas, online is no different. As the hot summer moves on and we look toward Autumn / Winter, it’s worth considering that now is the time to begin preparations for the Christmas retail period so that you maximise your online revenue. We all know that Christmas can make or break a good retail year, providing on average anywhere from 30% to %50 of annual retail transactions.
All businesses want a better conversion strategy. Bu, it’s such a big topic that it can be hard to navigate and easy to spend a lot of time and money and not get the desired results. CRO done well can yield incredible results for businesses. Sales go up, queries go down and (arguably) most importantly, customer experience becomes simple, slick and straightforward. All of us know just how short attention our spans are these days
People-Centric Problem-Solving is a concept we have uncovered over years of running CRO programmes; you can read more in our previous post on our route to discovery, but in this post we want to discuss how we turned a theory into a problem-solving approach. Knowing that people are at the heart of problem-solving is only half the battle – knowledge and recognition alone won’t actually solve the problem! Let’s start with the basics of the
I run a specialist Conversion Rate Optimisation agency and CRO is a great industry to be in. It is perched beautifully on the boundaries of creative, technical and numerical disciplines and offers a multitude of opportunities for developing skills. But it is also somewhat limited in its application. For the most part, it is associated with running AB tests on websites or apps and therefore is seen as a digital industry. And without pooh-poohing that,