Website analysis
Conversion Flow: helping visitors achieve what they want on your website pain free
Conversion Flow is a user's journey on your website. If you get your Conversion Flow wrong it’s likely to result in high abandonment rates at key stages of the user journey. Here's how to get it right.
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Conversion narrative: why your website storytelling needs to be done right
There is always a conversion narrative on any website, whether you have thought about it or not. By specifically devising a strategy for this narrative so the messages never look irrelevant or disjointed, you will help your website resonate with visitors and unlock their trust.
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8 things visitors want to see on your basket page
7 out of 10 shoppers abandon their carts so its crucial when you are optimising your site not to neglect your basket page. To help move your visitors on to purchase check out these 8 things to include on your basket page.
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Website analysis
The top reasons why visitors leave your website without making a purchase
There are several things that can frustrate an online shopper so much that they decide to leave a website and shop elsewhere. We asked real people what frustrates them the most and look at ways you can fix them.
Website analysis
Simple tips and tricks to boost your conversion rate this Christmas
Don't leave it too late to get your CRO strategy in place for Christmas! Read our blog to understand how the organised shopper and the last minute shopper think and how to convert both.