Team
Nothing is more important than people
It's people that bring the skills, experience & understanding to deliver real value.
Optimisation Consultants
Aline Roux
Dedicated specialists with a wealth of CRO knowledge to deliver the strategy, planning & analysis your programme needs
They know where each & every test you have in process is, what the next checkpoints are, and when you can expect it to move forwards
Provides access into all other resources
Optimisation Developers
Neil Webley
Building tests is nothing like building websites - it takes a specialised set of our skills, and our team have them in abundance
No-one wants to commit resources to a project only to find out it is a technical no-go - our developers can provide that peace of mind before any project goes too far
If you're building your own tests alongside our programme, our developers can jump into support if you need them
Optimisation QAs
Emma Jordison
Quality is everything & our QAs ensure that every test we build for you goes out in good order
With all the best planning in the world, there are sometimes scenarios that we miss - our QAs are there to find them, and help us adapt our tests to handle them
You won't always have the time or resources to check every test on every device-browser combination that it's going to run on - we do
Tech
The enablers for your programme
The right tech should be in place to get your CRO programme off the ground. It should be scaled to your needs, not overburdensome on budgets and create the right environment for your programme to fly.
Tools
We are a platform-agnostic agency, and at any given time, we're usually working with 5 or 6 different CRO platforms, as well as multiple qualitative & quantitative data tools.
If you already have a platform in place that you love, we won't insist that you change it.
And if you don't, we have the freedom to make our honest recommendation for both your needs & your budget.
process
The way to reliable results
A tried-and-tested process creates results that you can depend on. Our process is designed around observed human behaviour & is geared to deliver ongoing optimisation.
Hypothesis
Humans are the lowest common denominator of all - and if you want to move metrics, you have to learn how to move people first
Planning
As the old adage goes, failing to plan is planning to fail - we plan your tests in detail so that when it comes to the execution, we've already won half the battle
Development
We don't use Visual Editors & we don't let automation scripts check your tests for you - we do it all by hand so we can be sure of the quality
Implementation
Neither our team or yours are the real judges of the work that we do - that responsibility falls to your visitors, customers, subscribers & leads
Analysis
Data --> Insight --> Recommendation; this is the mantra we live by - analysis should look ahead to what new experiences can be created from what we have learned in previous tests
culture
Where long-term success comes from
There's no silver bullet here - but there is a mindset & a set of shared beliefs that can help you forge the right environment:
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Perfection is unobtainable, but that doesn't mean we shouldn't strive for it all the same
Your site visitors are the real arbiters of what's good & what's not & whether you choose to test or not, they'll be sure to let you know
Not every test you run will be a winner but it should enable you to learn what to do next
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