who we train
We train both client-side & agency-side teams to deliver coherent programmes across their organisations.
So whether you are looking to build out internal capabilities to reduce reliance on agencies, or seeking to offer CRO as a service to your clients, we've trained people like you.
And the training programmes that we use for our clients are the same programmes we use for our own team.
for cro practitioners
Our Practitioners course is designed for those who will be running the day-to-day operation of either their own CRO programme, or that of their clients.
And whilst no prior CRO knowledge is required, many of our trainee Practitioners come from digital backgrounds or related fields; analytics, UX, paid media and / or SEO, to name a few.
CRO PROGRAMME
MANAGEMENT
![](https://cdn.prod.website-files.com/600864ffaf8d68793942e41f/601be4ec198958b520b918cf_WTCRO%20Webclip.png)
The role of CRO & of the CROer in context
![](https://cdn.prod.website-files.com/600864ffaf8d68793942e41f/601be4ec198958b520b918cf_WTCRO%20Webclip.png)
The end-to-end on how to plan tests
![](https://cdn.prod.website-files.com/600864ffaf8d68793942e41f/601be4ec198958b520b918cf_WTCRO%20Webclip.png)
The principles & execution of forward-looking analysis
![](https://cdn.prod.website-files.com/600864ffaf8d68793942e41f/601be4ec198958b520b918cf_WTCRO%20Webclip.png)
The base-level of technical understanding for all CROers
CRO THEORY
![](https://cdn.prod.website-files.com/600864ffaf8d68793942e41f/601be4ec198958b520b918cf_WTCRO%20Webclip.png)
Constructs each CROer can use in day-to-day work
![](https://cdn.prod.website-files.com/600864ffaf8d68793942e41f/601be4ec198958b520b918cf_WTCRO%20Webclip.png)
Human behavioural theories CROers can use right away
CRO stakeholder
Management
![](https://cdn.prod.website-files.com/600864ffaf8d68793942e41f/601be4ec198958b520b918cf_WTCRO%20Webclip.png)
Models & structures central to managing stakeholders
![](https://cdn.prod.website-files.com/600864ffaf8d68793942e41f/601be4ec198958b520b918cf_WTCRO%20Webclip.png)
To ensure overall programme efficiency
for cro developers
Our Developers course is designed for front-end developers with existing HTML, CSS, JavaScript & jQuery skills to apply those in a CRO context, whilst understanding the critical role that they play in overall programme delivery.
No prior CRO experience is necessary, but a strong grasp of those web languages is recommended to make the most of the course.
CRO TEchnical development
![](https://cdn.prod.website-files.com/600864ffaf8d68793942e41f/601be4ec198958b520b918cf_WTCRO%20Webclip.png)
The role of CRO & of the CRO Developer in context
![](https://cdn.prod.website-files.com/600864ffaf8d68793942e41f/601be4ec198958b520b918cf_WTCRO%20Webclip.png)
Common phrases & how tagging works
![](https://cdn.prod.website-files.com/600864ffaf8d68793942e41f/601be4ec198958b520b918cf_WTCRO%20Webclip.png)
How to control who sees tests & when
![](https://cdn.prod.website-files.com/600864ffaf8d68793942e41f/601be4ec198958b520b918cf_WTCRO%20Webclip.png)
Visual & functional changes across frameworks
![](https://cdn.prod.website-files.com/600864ffaf8d68793942e41f/601be4ec198958b520b918cf_WTCRO%20Webclip.png)
Types of tracking & how to execute them
![](https://cdn.prod.website-files.com/600864ffaf8d68793942e41f/601be4ec198958b520b918cf_WTCRO%20Webclip.png)
QA process & considerations for CRO developers
how we train
We believe the best way to learn is to do.
So all of our training is a mixture of interactive presentation with in- and out-of-session practical work.
![](https://cdn.prod.website-files.com/600864ffaf8d68793942e41f/601be4ec198958b520b918cf_WTCRO%20Webclip.png)
Each session is around 2 hours, but this isn't a hard-and-fast rule - if we need to take a little longer to get things right, then that's what we do
![](https://cdn.prod.website-files.com/600864ffaf8d68793942e41f/601be4ec198958b520b918cf_WTCRO%20Webclip.png)
We run sessions once a week as the norm, but can increase up to twice a week if time allows
![](https://cdn.prod.website-files.com/600864ffaf8d68793942e41f/601be4ec198958b520b918cf_WTCRO%20Webclip.png)
Each session starts with a quick-fire recap of content from previous sessions - and all trainees are expected to contribute
![](https://cdn.prod.website-files.com/600864ffaf8d68793942e41f/601be4ec198958b520b918cf_WTCRO%20Webclip.png)
We run our sessions with no more than 4 attendees - this ensures every trainee gets the personal attention they will need
![](https://cdn.prod.website-files.com/600864ffaf8d68793942e41f/601be4ec198958b520b918cf_WTCRO%20Webclip.png)
We only run our sessions with trainees from the same businesses - that way they can speak freely about their challenges
![](https://cdn.prod.website-files.com/600864ffaf8d68793942e41f/601be4ec198958b520b918cf_WTCRO%20Webclip.png)
Learning by doing cannot be restricted to the time we have together - effort is required outside of our sessions to maximise benefit
![](https://cdn.prod.website-files.com/600864ffaf8d68793942e41f/601be4ec198958b520b918cf_WTCRO%20Webclip.png)
We love running our sessions face-to-face - but we can run them virtually too, whatever fits best
![](https://cdn.prod.website-files.com/600864ffaf8d68793942e41f/601be4ec198958b520b918cf_WTCRO%20Webclip.png)
Each trainee needs to be in every session - it's a packed programme, and each session needs to build on the last to be effective
![](https://cdn.prod.website-files.com/600864ffaf8d68793942e41f/601be4ec198958b520b918cf_WTCRO%20Webclip.png)
Our training programmes are run on-demand - so can be scheduled to best meet your requirements